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This instantly connected with Sharpe, who had grandiose thoughts and plans at the time. Sharpe was flown to Ireland by Guinness Brewing Worldwide on a familiarisation trip to understand the whole branding platform from a First World view. One day Bair approached Sharpe and questioned what he was doing with his life as he had built up his skillset over the years, along with a wide range of contacts. It was during this time that they noticed a void existed in the entertainment space when it came on to not only the execution of events but connecting younger consumers with brands. Both men were promoters and did events on the side through entertainment promotion company Ras Promotions. Today's corporate profile highlights the Main Event Entertainment Group Limited founded by Solomon Sharpe and Richard Bair.īefore the co-founders reached where they are today, Solomon Sharpe was a team member of the Desnoes and Geddes' (Red Stripe) sales, marketing, and public relations division while Richard Bair worked at Cable and Wireless where he created seamless operations and match tools to increase efficiency. While some question the potential of the orange economy and the professions of those who work in the space, two men proved the potential that exists in the entertainment sector and that creative dreams can be the gateway to success for thousands of Jamaicans. (Photo: Main Event)Įntertainment isn't just the music we listen to in our surroundings, it is also the value created by creative minds looking to give the greatest experience and moments to patrons at any event.
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Main Event staff celebrate after the company's listing on the Jamaica Stock Exchange on February 8, 2017.
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